TAGHIVE | Toy Makers Face a Challenge! TagPlus can Help. Smart Tag, Smart Toy

Toy Makers Face a Challenge! 
TagPlus can Help.  Smart Tag, Toy beacon, Kids community
Every new toy that a toy maker creates represents millions of dollars in R&D costs, but that investment doesn’t guarantee success. They simply don’t have enough information on how kids actually play with toys, how often they play with them, and how they combine toys in creative ways. Parents spend $357 per year on toys, but many of them sit unused on a shelf. As a parent with limited disposable income, that hurts!
At the same time, there’s a new challenge to large toy companies like Mattel, Lego and Hasboro, as digital competitors grab and keep kids’ attention with new versions of apps that are just a free download away. My 10-year-old son and all his friends whom I know often choose to play with free apps over physical toys. Data suggests that kids aged 7 to 11 have about six hours (on average) of free time at home every day. Half of that time is now spent in front of a screen and only 30 minutes of those 6 hours is spent playing with physical toys. Can toy makers reverse that data?
Toy makers need data about how kids play in order to develop toys that kids absolutely love. Toy makers need a way to keep kids and parents bought into a specific brand or line of toys. And toy makers need to increase the speed of development so they can stay ahead of nimble digital content creators and differentiate their own toys from other manufacturers.

TagPLUS can help!

TagPLUS is an award winning solution developed by TagHive , a spin off from Samsung and is based in South Korea. With TagPlus, we want to motivate kids to play with more physical toys. We do that by creating a safe and anonymous community of kids where they can share their creations and also get inspirations to create more by looking at the creations of other kids. For kids, TagPLUS makes playtime more fun and creative. For toy makers, TagPLUS is a window into how kids actually play with toys and a channel to communicate directly with kids and parents.

#TAGHIVE #TAGPLUS #SMARTTAG #OneclickSNS


The manager - TAGHIVE , Danny Nam

806, 285-2 Startup Zone, Siheung-dong, Sujeong-gu, SeongnamCity, 
Gyeonggi-do, Republic of Korea


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